Common SEO mistakes, with EwardSolution
Common SEO mistakes to avoid on your website in 2025 with EwardSolution
In 2025, SEO is still key to getting your business listed on Google. But many websites still make mistakes that block their rankings. In this article we will show you the most common SEO mistakes, how they affect your visibility and what you can do to avoid them.
If you have a website and you are not appearing in searches, this article is for you.
What is an SEO error and why does it matter?
An SEO error is any action or lack of action that hurts your website's search engine ranking. From technical details to duplicate content, these mistakes directly affect your traffic and conversions.
Good SEO is not just about content, it is also about structure, speed, user experience and strategy.
🧱 The most common SEO mistakes in 2025
1. Not having a clear keyword per page
Many sites mix ideas or try to rank for several keywords in a single URL. The result: they don't rank for any of them.
✅ Solution: Define one main keyword per page. Use synonyms, but keep the focus.
2. Duplicate or very similar content
Publishing the same text on several pages or copying from other sites penalises your authority.
✅ Solution: Create original and useful content. Rewrite, add value and update regularly.
3. Not using header tags correctly (H1, H2, H3).
Google interprets your content through the title hierarchy. If you don't use well-structured tags, you lose relevance.
✅ Solution: Use only one H1 per page, H2 for sections and H3 for subtopics.
4. Slow loading speed
If your page takes more than 3 seconds to load, you lose visits and positions.
✅ Solution: Optimise images, use cache, remove unnecessary scripts. Use tools such as PageSpeed Insights.
5. Not having an optimised mobile version
More than 60 % of traffic comes from mobile. If your website doesn't look good, Google will lower your rankings.
✅ Solution: Use responsive design and check every page on mobile devices.
6. Do not link internally
Not linking between your own pages makes Google not understand the relationship between your content.
✅ Solution: Add relevant internal links between services, articles and categories.
7. Not having a backlinks strategy
A website without external authority takes longer to rank.
✅ Solution: Share useful content on networks, collaborate with other sites or portals and look for quality mentions.
How do you know if your site has these errors?
You can use tools such as:
Ahrefs
Semrush
Rank Math (in WordPress)
Or better still, leave it in the hands of professionals who can help you to detect, correct and escalate positions quickly.
Web Management Conclusion
Avoiding the most common SEO mistakes not only improves your visibility on Google, but also allows you to attract more potential customers, offer a better user experience and position yourself as a reliable and professional business.
In 2025, search engines are smarter than ever, but also more demanding. Having a clear, clean and up-to-date SEO strategy makes the difference between being overlooked or being the first choice in your sector.
At EwardSolutionWe not only create functional and modern websites, we also make sure that they meet all SEO standards. If you want to stop missing opportunities and start climbing real rankings in Google, we are ready to help you.
Do you feel that your web not performing as well as it should?
Request an SEO audit with EwardSolution and find out what we can optimise for you. EwardSolution
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