How to position your website on Google
How to rank your website on Google in 2025
Your website is ready, it looks amazing… but there’s one problem: no one can find it on Google.
Don’t worry, you’re not alone. Many entrepreneurs and business owners build their websites and expect customers to come automatically, but without SEO, that doesn’t happen.
In this beginner’s guide, we’ll show you how to rank your website on Google step by step, using simple yet effective strategies to gain visibility without being a technical expert.
What is SEO and why is it so important?
SEO stands for “Search Engine Optimization”. It’s the set of techniques that help your website rank better on search engines. These are strategies that help your site:
Show up in Google when someone searches for your services.
Climb up the rankings and be among the first results.
Attract organic visitors (without paying for ads).
A website without SEO is like opening a shop on an empty street.
With SEO, you place it on the main avenue of your digital city.
Step 1: Make sure Google can read your site
Before doing any optimisation, the most basic step is making sure Google can access and crawl your website. Check the following:
That your site is indexed (search on Google using:
site:yourdomain.com)That it’s not mistakenly blocked in the
robots.txtfileThat you have a sitemap.xml file and it’s submitted to Google Search Console
At EwardSolution, we set all of this up for you from day one.
Step 2: Choose your keywords well
There’s no point in writing “I’m the best” if no one is searching for it.
You need to use real phrases that your potential customers type into Google.
Example:
👉 Instead of “Home”, use “Professional Web Design in WordPress”
👉 Instead of “Services”, use “SEO for Businesses”
Use tools such as:
Google Suggest (search suggestions)
Ubersuggest
AnswerThePublic
Tip: Start with more specific phrases that have less competition. Example:
✔ “Web design for clinics in Portugal”
✖ “web design”
Step 3: Optimise your web content
Content is still king. Make sure that every page of your site:
Have a clear title with your keyword
Use H2 and H3 subheadings to organise the text
Answer real user questions
Include calls to action (contact, quote, book).
Don't repeat the keyword a thousand times. Use natural synonyms. Google understands context.
Step 4: Improve speed and user experience
Google rewards fast and well-designed websites.
To improve your score:
Optimise images (weight, size, WebP format)
Avoid unnecessary sliders or heavy scripts.
Use professional hosting (we provide it!)
Make your website look perfect on mobiles
💡 Pro tip: Take a test with PageSpeed Insights and corrects the main errors.
Step 5: Get external links (backlinks)
When other websites link to your site, Google sees this as a sign of trust.
It starts with:
Adding your website to local directories (Google Business Profile, Hotfrog, Yelp, etc.)
Publishing guest posts on blogs in your niche
Get linked reviews from real customers
Don't buy links. The important thing is that they are natural and relevant.
Step 6: Create new content on a regular basis (blog)
A well optimised blog can bring you visitors every day without paying for advertising.
Topics you could address:
Tips for your ideal clients
Frequently asked questions about your sector
Success stories of their services
Comparisons of digital tools
Comparisons of digital tools
💡 Exactly like the EwardSolution blog (the one you’re reading right now 😉).
Step 7: Use analysis tools
Measurement is key. Some free and powerful tools:
Google Analytics → View traffic and user behaviour
Google Search Console → Know what searches you come up with
Rank Math or Yoast SEO → WordPress optimisation plugins
At EwardSolution, we use these tools to help you to make decisions based on real data.
Conclusion on how to rank your website on Google
Ranking your website on Google doesn’t happen overnight, but if you follow these steps correctly, you’ll start seeing real results within a few weeks. Google has its own official guide on how to appear in search results, explaining step by step how to properly index
If you don’t have the time or prefer to leave it to professionals, we’ve got you covered.
Ready to create a professional website for your business? business
At EwardSolution, we design modern, fast, and optimised websites to make your business stand out online.
